It is about human behaviour and emotions. Well, then ‘why read this’? Because if you eat cooked food, you’re a human. No other species does that. And as a human, you experience life emotionally. For which, you will need ‘Emotional Granularity’ (an ability to accurately recognize and label experiences and emotions). There are two ‘absolute’ …
They tell you to obsess over your customers,They tell you the crazy benefits.What they don’t tell you…the costs. ‘Everything comes at a cost’.Important…hence a cliche…hence ignored. If you don’t prioritize your customers, you find it easier to build and follow systems.You get to scale quickly within a short span.But you start getting negative press.You’ve to …
My mother had been struggling with a few health issues for a while. I tried explaining what was going on and how she could work on it, several times. Yet as we say in Hindi ‘ghar ki murgi daal baraabar’ (translation: you tend to ignore what you have with you already, even if it is …
John Caples tested two headlines for an ad for Wildroot Hair Set for Women. A: “Girls! . . . Want Quick Curls?” B: “Does he still say, ‘You’re Lovely?’” The first one is simple, the second one emotional. Which one of these do you think would have worked better? The second one? Nope. The first …
Earlier in March this year, I happened to notice a message request on Facebook.I found it had two pictures of my wallet, cash, credit/debit cards, and ID cards. I was shocked!Below the pictures was a message that read “Hello, please contact me.”Instantly, I checked my cupboard.Indeed, I didn’t have my wallet.The message had come 2 …
Here’s how I solved it. I had a long day at work today. Managing accounts of the entire family is a ‘task’. Trust me, I really ‘needed’ a dopamine kick. I wanted an ICE CREAMMM! I took my brother’s login and tried completing an order for two flavours through a food app. Moments later, my …
What’s common amongst: 1. Amazon 2. Apple 3. Tesla 4. Facebook Their founders are personal brands. While personal branding isn’t the only way to succeed in life, it, certainly, is one of the best ways to achieve BIG success in life. The fact that it takes an inordinate amount of toiling through periods of hardship, …
I think, today, everybody capable of thinking and writing is powerful. The very fact that one can think deep or far and wide to any extent, and the fact that one can express themselves in any way, through any means possible is plain ‘wonderful’. The ability to express oneself in new ways, in different contexts, …
The world we live in incentivizes the pursuit of more. More items, more goals in the bucket list, more of this, more of that, more of essentially anything which has an inherent commercial value. It is at the core of Commerce. While, minimalism is intended to help overcome this problem, more and more of minimalism …
