They tell you to obsess over your customers,They tell you the crazy benefits.What they don’t tell you…the costs. ‘Everything comes at a cost’.Important…hence a cliche…hence ignored. If you don’t prioritize your customers, you find it easier to build and follow systems.You get to scale quickly within a short span.But you start getting negative press.You’ve to …
It is about human behaviour and emotions. Well, then ‘why read this’? Because if you eat cooked food, you’re a human. No other species does that. And as a human, you experience life emotionally. For which, you will need ‘Emotional Granularity’ (an ability to accurately recognize and label experiences and emotions). There are two ‘absolute’ …
My mother had been struggling with a few health issues for a while. I tried explaining what was going on and how she could work on it, several times. Yet as we say in Hindi ‘ghar ki murgi daal baraabar’ (translation: you tend to ignore what you have with you already, even if it is …
John Caples tested two headlines for an ad for Wildroot Hair Set for Women. A: “Girls! . . . Want Quick Curls?” B: “Does he still say, ‘You’re Lovely?’” The first one is simple, the second one emotional. Which one of these do you think would have worked better? The second one? Nope. The first …
Earlier in March this year, I happened to notice a message request on Facebook.I found it had two pictures of my wallet, cash, credit/debit cards, and ID cards. I was shocked!Below the pictures was a message that read “Hello, please contact me.”Instantly, I checked my cupboard.Indeed, I didn’t have my wallet.The message had come 2 …
The world today is more health-conscious than ever before. More and more people want to get fit. The sale of gym memberships, online classes, fitness equipment, and health supplements is soaring. Fitness is now an industry and it is booming. The scale is unprecedented. That’s great, isn’t it? Far from it. There is a difference …
Getting up late one morning is normal. Be okay with that. Lying, crying, and loathing yourself for it is also normal. Be afraid of that. Get up and make the best out of the day, instead. Having a list of things at the start of your workday is normal. Be okay with that. Picking the …
I’m NOT kidding. If you’ve stumbled upon this post, probably you were mindlessly surfing the net and your social media feed for something ‘new’. If that is not true, in your case, this post isn’t for you. Congratulations, you’re rare! However, if that isn’t the case, and you happened to be doing the above, you …
Let this play while you read –There are several analogies of life. And then there is this. I believe that the life of a man is comparable to that of a matchstick. That is a limited time, with four parts to it. The first part is Being. It takes a few years. Taking shape. Building …
On May 1st 2022, I began a journey to change something at the heart of most of my problems. My Health. I needed to regain the enthusiasm to train. I needed the confidence good shape brings. 90 days later, I was halfway through to where I wanted to be. I had successfully completed the 1st …