What’s common amongst:
1. Amazon
2. Apple
3. Tesla
4. Facebook
Their founders are personal brands.
While personal branding isn’t the only way to succeed in life, it, certainly, is one of the best ways to achieve BIG success in life.
The fact that it takes an inordinate amount of toiling through periods of hardship, pain, despair, failure, makes it easy to give up on.
And, that is where the opportunity lies.
Nothing great or worthwhile comes easy, let alone cheap.
The reward, in the end, makes the suffering worthwhile.
It is the single biggest reason why personal branding when done right, for long, with vision and commitment, can change the world.
Not just yours, but every one of those lives that you get to touch.
You may or may not build the next big revolutionary product that scales worldwide.
But you can certainly revolutionize someone’s mindset.
Someone’s behaviour.
Someone’s lifestyle.
Someone’s health.
Someone’s wealth.
If you can find what it is, pursue it.
You can and you MUST do it.
You owe it to your existence.
Some say you do not owe anything to anybody.
That’s seeking solace.
I say, you DO.
You owe it to everybody who helped you throughout your journey so far.
You owe it to them to shine bright.
To find your true potential and live up to it.
You owe it to yourself, too.
To be driven by a purpose.
A desire to achieve something.
The dream of doing something that leaves a positive influence on others’ lives.
An itch to do something of meaning.
To be not motivated by the count of followers.
To be not motivated, solely, by the amount of money oneself can make.
To be unperturbed by the meaningless financial metrics.
But to be driven, completely, by the thought of doing something that improves the quality of life of people at large.
To be able to impact the lives of people, whom one can not, otherwise, meet.
That is purposeful living.
That is a life worth living.
That ….is the essence of Personal Branding.